affiliate marketing
Affiliate Marketing operates through the Cost Per Aquisition (CPA) model. This model means that an advertiser will only pay a refering website when a vistior actually makes a purchase from their website. From the advertisers prospective, this is great news as they will never pay for web traffic, unless that web traffic turns into a customer. For the referring site, this acts as a great incentive to send highly qualified traffic through to the advertiser that will result in them earning a commission of the sale. Affiliate marketing will drive highly targeted traffic through to your website - if you are looking for a virtual sales force, then affiliate marketing is a great option for you.To understand affiliate marketing terminology, you will need to familiarise yourself with these three key components of the affiliate marketing cycle:
- Merchants
- Affiliates
- Networks
Merchants
A merchant is the affiliate marketing term for an advertiser - this company has products that it wants to sell and is prepared to pay the referring website a commission of the overall sales value. If you are a merchant considering how affiliate marketing can work for your business, please contact us where we can outline the key benefits an affiliate program can have for your business.Affiliates
Affiliates are the websites that will refer web traffic through to your website and receive a commission for every sale they generate. It is in the interest of the affiliate to drive as much high quality web traffic through to your website, as they will receive commission only when they generate a sale. If you need help managing your affiliates, we can help optimise their performance and drive more targeted traffic to your website over your competitors.Networks
A network, is what facilitates the relationship between the merchant and the affiliate. A network will generate the relationship between merchant and affiliate and will track all visitors to ensure affiliates are paid for every sale they generate. A network will have established relationships with all the major affilaites, and is in our opinion choosing the right network can make or break an affiliate marketing campaign. So if you are wondering which affiliate network to join, whether it be Affiliate Window, TradeDoubler, Buy.at or one of the other UK affiliate networks, then we are the people to talk to. We provide unbiased advice on which network is best and which will deliver the results you require.We have affiliate marketing experience that was developed whilst working at the largest UK affiliate network and as such are in a great position to inform you of how a successful affiliate marketing campaign can be run and how you can come unstuck in this competitive industry. If you are considering affiliate marketing, or would like some help in running your affiliate campaign, we can help you manage your strategic search group, optimise your performance on loyalty cashback sites and oversee the whole process and bring you the results you are looking for. Please contact us to find out more about our affiliate marketing services.