ppc

Pay Per Click marketing is one of the greatest opportunities that your website has of attracting instant traffic and instant customers. However, before you hand over your credit card to Google and set an unlimited budget, we need to warn you that if you start a PPC campaign with little or no knowledge of how the PPC model works, then you are risking wasting thousands of pounds on poor quality paid search traffic.

To benefit from the opportunities of PPC advertising, then you need to be bidding on keywords that will drive traffic to your website that will result in genuine sales. As such, you need to conduct research of your market and build keyword lists that will fit your business and the products/services that you sell.

LazyPages can take full responsibility of you pay per click campaign and ensure that you are bidding on the most relevant keywords, in the right locations. We will continually monitor your campaign, so that keywords that stand out as strong performers are optimised and keywords that are failing to generate business for your company are removed from the campaign. This process of continual improvement means that your budget can be spent in a more effective way and money will not be wasted in inefficient areas. If you would like help on any aspect of setting up your PPC campaign, please contact LazyPages, the London PPC Specialists.

keywords

Many people who set up a PPC campaign, will not conduct enough Keyword Research. We specialise in developing vast keyword lists that will mean your adverts are showing on as many different search terms relevant to your business. Our keyword research centers around, analysing your website, using keyword research tool, looking at competitor websites and campaigns and using the good old fashioned Thesaurus. This process means our keyword lists are vast and will cover all permutations of a word - singular, plural and common misspellings of a keyword.

ppc campaign structure

Structuring a PPC campaign is one of the most important aspects to your paid search marketing. LazyPages will take the developed keyword list and structure it so that similar keywords are grouped together in the PPC account. Once this has been achieved, we will write unique Paid Search Ad text, that is relevant to the keywords in each group - this will make sure that the advert you are showing is relevant to the search terms that your potential customer is looking for. In addition to this, we will set varying budgets for different keywords, so that your potential best terms have higher budgets than the longer tail keywords in your campaign.

optimisation

Once the campaign has been developed and set up, it is now a case of continual optimisation. LazyPages will monitor results and analyze the findings, so that any keyword that is performing strongly is optimised and any poor performing keywords are removed from the ad group. This is an essential process if you are looking to optimise your PPC campaign and improve your returns on investment.

Speak to LazyPages today about your Paid Search Campaign!